Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
By Ian Ayres
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ASSE Member Price: $25.00 Order #10905 |
Number crunching affects daily life in ways never imagined. In this book, economist Ian Ayres shows how today’s best organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. These “super crunchers” know consumers’ tastes better than they do and are delivering staggeringly accurate results to drive decision making. Ayres sets out to educate readers about the basics of statistics and hypothesis testing and demonstrates the importance that statistical literacy can play in life.