How to Measure Training Results:
A Practical Guide to Tracing the Six Key Indicators

By Jack Phillips & Ron Drew Stone

McGraw-Hill; 2002, hardcover, 300 pages; ISBN 9780071387927 Member Price $39.95 List Price $39.95 Order #10802 (Member/Non-Member pricing will be calculated at final checkout.) Quantity:

 

The focus of the assessment measures that are presented in this book are how to measure the effect of a training program’s results on an organization’s performance and the bottom line. How to Measure Training is based on the authors’ ROI Process, a proven, systematic methodology for measuring and assessing the organizational impact of training programs. This hands-on resource will help you:

• Identify requirements and develop strategies to meet your overall measurement needs.
• Develop evaluation and measurement processes for specific training programs
• Isolate the effects of training from other performance-improvement factors
• Analyze results and identify changes in behavior and business impact
• Identify the costs of a training program, and calculate its ROI
• Use databased feedback to improve effective training programs—and discontinue or improve ineffective programs
• Validate training programs by linking them to business performance measures.

Includes dozens of reproducible tools and processes for training evaluation, and shows hw to measure both financial and intangible/non-financial results.

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How to Measure Training Results - Contents Highlights

 

• 1. The Need for and Benefits of measurement and Evaluation of Training Outcomes
  • A Framework for Evaluation with Six Types of Measures
  • Case illustration
  • Setting Evaluation Targets
• 2. The ROI Model and Process
  • Defining the Return on Investment and Benefit-Cost Ration
  • Deciding Which of the Five Levels is Right for Your Training Evaluation
• 3. Develop Training Objectives: The Basis for Measurement
  • Types of Measures
  • How Specific Objectives at Each Level Contribute to ROI
  • Linking Training Objectives to Organizational Objectives
  • Developing Objectives at Each Level for Training Solutions
• 4. Develop Evaluation Plans and Baseline Data
  • Types of Measures
  • Clarifying the Purpose of Your Evaluation Initiative
  • Approaches to collecting Baseline Data
  • Developing Evaluation Plans and Strategy
• 5. Collect Data During Training
  • Measuring Reaction and Satisfaction
  • Methods of Level-1 Data Coollection
  • Level-1 Target Areas—Standard Form
  • Level 2: Measuring Learning
  • Measuring Learning with Less-Structured Activities
• 6. Collect Data After Training
  • The Best Methods of Collecting Follow-Up Data
  • Finding the Most Reliable Data Sources
  • Questions to Ask in Any Type of Follow-Up Evaluation
  • Improving Response Rates to Questionnaires
• 7. Isolate the Effects of Training
  • Case Illustration
  • Identifying Other Factors: A First Step
  • The Best Strategies to Isolate the Effects of Training
  • Deciding Which Strategies to Use
• 8. Convert Data to Monetary Values
  • Sorting Out Hard and Soft Data
  • The Best Strategies for Converting Data to Monetary Values
  • Deciding Which Strategy to Use to Convert Data
  • Addressing Credibility Issues
  • Converting a Unit of Value
  • Asking the Right Questions About Converting Hard and Soft Data
• 9. Identify the Costs of Training
  • The Importance of Costs in Determining ROI
  • Disclosing All Costs
  • Identifying Fully Loaded Costs
  • Presenting Costs without Presenting Benefits
  • Recommended Categories for Costs
  • Cost Accumulation and Estimation
  • Cost Classification Matrix
  • Cost Accumulation
  • Cost Estimation
• 10. Calculate the ROI
  • Calculating the Benefit-Cost Ratio and the ROI
  • Ten Guiding Principles
  • The Potential Magnitude of an ROI for a Target Population
  • A Rational Approach to ROI—Keeping it Simple
  • ROI Comparisons
• 11. Identify Intangible Benefits
  • Why Intangible Benefits are Important
  • Identifying Common Intangible Variables
  • Sources for Intangible Benefits
• 12. Generate an Impact Study
  • The Need to Identify Organizational Impact
  • Monitoring Progress
  • Focusing on Contribution, Not Justification
  • Communicating Results
  • Addressing the Needs of Target Audiences
  • Developing the Evaluation Report
  • Developing the Impact Study
  • Presenting a Balance of Financial and Nonfinancial Data
• 13. Fast and Easy Approaches to Measuring Training Outcomes
  • Cost-Saving Approaches to ROI
  • Three Quick Ways to Discover What Happened, Why, and What the Result is Worth
  • A Time-Saving Worksheet
• 14. Gaining Management Support and Implementing the Process
  • Organizational Politics and Decisions
  • How to Get Management Support for Evaluation of Training Outcomes
  • Avoiding the Misuse of Measurement
  • Implementation
• Index

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