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American Society of Safety Engineers Brings NAPO to the U.S.

Posted in on Tue, Nov 26, 2013

DES PLAINES, Ill. (November 21, 2013)Move over Smokey Bear.  Make room Mr. McGruff. There is a new educational character hitting U.S. classrooms to teach kids about the importance of playing it safe, even while you are working.

His name is Napo, and he is an animated character created by a consortium of European safety and health organizations. The American Society of Safety Engineers have secured the sole rights to his national distribution in order to help teach U.S. primary school students, in imaginative and fun ways, the value of staying safe.  And while Napo doesn’t speak, each of his silent animated short films is a visual lesson that’s easily understood by kids 5-years old and up.

“We are proud to bring Napo to American children,” said Craig May, an ASSE spokesperson. “European occupational safety professionals have had enormous success in educating students on the difference between a danger sign and a prohibited sign. They learn how to protect themselves against harmful chemicals by understanding warning symbols on glue or cleaning products, for example.”

Educators may download these short films at, as well as lessons to help discuss different topics. The films are available, free-of-charge, to schools, teachers and parents on ASSE’s website for education, training and awareness raising activities and events.

Last year, Napo enjoyed extraordinary popularity with kids K through 4, compiling more than 450,000 visits and over eight million hits. The website is available in 27 languages including French, German, Brazilian, Italian, Spanish, Portuguese, Polish and English.

Founded in 1911, the Des Plaines, Illinois-based ASSE has more than 32,000 occupational safety, health and environmental professional members who lead, manage, supervise, research and consult on safety, health, transportation and environmental issues in all industries, government, labor, health care and education. For more information please go to

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