Buying Power

Big Budgets = Big Buyers

The People You Want to Meet

PROFESSIONALS FROM A WIDE RANGE OF INDUSTRIES

More than one-quarter of the attendees are involved in the manufacturing industry.

  • 27% Manufacturing
  • 13% Government/Public Administration
  • 10% Service Industries
  • 13% Finance, Insurance, and Real Estate
  • 13% Construction
  • 10% Chemical & Mineral Industries
  • 11% Transportation, Communication & Utilities
  • 03% Retail, Wholesale Trade

KEY DUTIES AND RESPONSIBILITIES OF CONFERENCE ATTENDEES

  • Safety Management/Administration
  • Risk Management/Insurance
  • Safety Engineering
  • Fire Protection
  • Industrial Hygiene
  • Construction
  • Safety Training
  • Fleet safety
  • Product Safety z
  • Off-Job Safety

BIG BUDGETS

A significant 48% of the buyers report they plan to spend $50,000 or more for products seen at the ASSE Exposition.

  • 10% Over $1 Million
  • 08% $500,001 - $1 Million
  • 16% $100,001 - $500,000
  • 14% $50,001 - $100,000
  • 11% $25,001 - $50,000
  • 12% $10,001 - $25,000
  • 11% Under $10,000

Purchasing Plans Over The Next 12 months

SENIOR LEVEL SAFETY AND HEALTH PROFESSIONALS

ASSE attendees are experienced and high-ranking professionals. 74% have more than 10 years experience in their field.

  • 74% Over 10
  • 18% 4-10
  • 05% 1-3
  • 03% Under 1
 

SERIOUS BUYING POWER

89% of the attendees have buying influence for at least one of the major product categories exhibited at the ASSE exposition!

24% Have final decision authority

30% Make final recommendation

38% Recommend vendors

35% Help assess the specifics and technical aspects

11% No Role in the buying process

DECISION-MAKERS FROM THE TOP OF THEIR FIELD

Over half of the attendees are safety directors, managers, engineers, or consultants

  • 05% President/Owner
  • 16% Director of Safety or SH&E
  • 11% SH&E Specialist
  • 02% Industrial Hygienist
  • 06% Loss Control Manager/Rep
  • 03% Safety Supervisor
  • 07% Safety Consultant
  • 26% Safety or SH&E Manager
  • 06% Safety Engineer
  • 06% Safety Coordinator
  • 02% Risk Manager
  • 10% Other

SAFETY 2010 BUYERS LOOK FOR A WIDE RANGE OF SOLUTIONS ON THE EXHIBIT FLOOR

ASSE attendees have wide and overlapping interests in products and services seen at the ASSE Exposition!

  • 22% Environmental Compliance
  • 22% Consulting/Service
  • 46% Training Programs (Video, Films, Written)
  • 44% Personal Protective Apparel (Gloves, Suites, etc.)
  • 28% Eye Protection/Eyewash Station
  • 26% Face/Head Protection
  • 28% Hearing Protection
  • 29% Safety Footwear
  • 11% Back Support Equipment
  • 09% Cleaners/Solvents
  • 27% Computers and Software Programs
  • 21% Emergency Life Equipment
  • 24% Safety Floor Products
  • 20% First Aid Supplies
  • 29% Monitoring Devices
  • 13% Storage Containers
  • 26% Sound/Noise/Vibration Control Devices
  • 25% Safety Awards & Incentive Programs
  • 23% Emergency Signs/Labels
  • 09% Air Purification Equipment
  • 34% Ergonomics
  • 24% Web Based Products and Services
  • 25% Fire Protection
  • 16% Security
  • 28% Detection Devices (Gas, Vapors, etc.)