2009 Soft Cover, 77 pages
ISBN # 978-0-2982473-0-0
"In order to beat the competition you have to compete DIFFERENTLY." This quote comes from the new book, BRAND: YOU.
This world is comprised of many different types of individuals all vying for essentially the same thing. To live the best life possible on a personal and professional basis while providing for and making things the best they can for the people they love and who depend upon them.
In that regard each of us must be willing to do and as importantly willing to show through our actions that the things we desire for ourselves and others are things we are willing to dedicate the needed resources and effort to bring these things to fruition.
BRAND: YOU – Personal Branding for Success in Life and Business examines these critical issues from the following four areas:
- The Principles of Brand Establishment
- Promoting Your Brand
- Challenges to Your Brand
The text concludes with an afterward that examines the issue of, where do we go from here and provides a strategic template of actions needed to establish and solidify your brand.
Presented in a highly practical and experiential format this book is an essential read for anyone who wants to gain further insights into the benefits of personal branding in order to obtain the success we all want on a personal and professional basis.